Customers are our source of revenue (makes sense doesn’t it?!), so why aren’t we making more efforts in order to keep them.
As far as wedding photography is concerned, your customers don’t come back! Why? Well most people only get married once…
But let’s try to think of ways to get repeat business:
First you should let them know you can take pictures for their new born baby.
Second you should offer them some extra gifts, delight your customers, they are your best advertisement, and you know it. If people come to you because they have seen the work you did for their friend, or you come highly recommended by their family members, then you’re sold, the deal is almost made. Word of mouth, reputation is free but it takes time and efforts to build.
As for me I have a wedding to shoot tomorrow, so I will be on my way.
Nico
Remember:
On ne photographie bien que ce que l’on aime bien.
Robert Doisneau
